Have you thought of promoting yearbooks through social media? If you want to but haven’t done so yet, here is step by step on what you should do:
1. Designate a Social Media Manager. That student will be in charge of updating any and all social media outlets.
2. Setup accounts that are unique to your yearbook on Facebook, Twitter, Instagram, and/or Pinterest.
For example, if your mascot or name of your yearbook publication is a Patriot, then your account should be @PatriotYearbook.
3. Upload content to your page. You only get one first impression. So if you invite friends and there is nothing to look at, why would they want to follow you?
4. After there is content, invite everyone to ‘like’ and ‘follow’ you. Your friends, their friends, their mothers, etc. The more viral you can get the word out the better. Have each of your students post on their personal accounts to follow the yearbook account.
Remember to keep your content up-to-date and ALWAYS BE POSTING!*See attachment: Social Media Kit
Together we can,